M3 Monaco is pleased to announce the signing of a partnership agreement with Starship to support the development of an ambitious marina and yacht club project in Hong Kong.
Working alongside Edwin Ho and the Starship team, M3 looks forward to contributing its expertise in marina development, yacht club operations and hospitality. The agreement marks a new step in the collaboration, establishing a framework for the partners to advance the project together and connect its development vision with the requirements of future operations.
The partnership reflects a shared ambition: to shape a destination where marina services, yacht club life and the experience of boat owners, members and visitors are considered together from the earliest stages.
Bringing an operational perspective to development
The collaboration envisages M3’s involvement in studies and project development support, bringing an operational perspective to the planning process. The objective is to connect the project’s positioning and development choices with the practical requirements of running a marina and yacht club.
This means considering not only the physical facilities, but also how they will function: the services future users will expect, the quality of hospitality, the organisation of operations and the conditions needed to support long-term performance.
The yacht club is a central component of the partnership. Its future management forms part of the cooperation envisaged between M3 and Starship, with the detailed arrangements to be developed through subsequent agreements.
By considering development and management together, the partners aim to establish continuity between the initial concept and the experience ultimately delivered on site. For M3, this is an opportunity to contribute to the project beyond its planning phase, helping translate a shared vision into a coherent approach to future operations.
Supporting Hong Kong’s yachting ambitions
The partnership aligns with Hong Kong’s ambition to develop its yacht economy and strengthen marine tourism connections across the Guangdong–Hong Kong–Macao Greater Bay Area. Public initiatives to facilitate yacht visits and advance cross-boundary yacht travel reflect the growing attention given to this sector and its regional connections. Read the Hong Kong Marine Department’s announcement.
Against this backdrop, M3 and Starship’s collaboration aims to contribute to the development of a marina and yacht club destination that responds to the expectations of future users while connecting with the wider region’s yachting ambitions.
The focus is on bringing together project development, operational expertise and hospitality within a long-term partnership.
A framework for progressing together
The agreement confirms the partners’ commitment to advancing their cooperation while allowing the project’s detailed structure and implementation arrangements to be defined as development progresses. Implementation remains subject to the necessary approvals, financing and definitive agreements.
For M3, the signing represents an important step in building a lasting working relationship with Starship, grounded in a shared understanding of the project’s ambitions and the work required to realise them.
M3 Monaco thanks Edwin Ho and the Starship team for their trust and looks forward to progressing this collaboration together.
About M3 Monaco
M3 Monaco is a Monaco-based consultancy specialising in marinas, yacht clubs and waterfront destinations. Its approach combines development advice, operational expertise and a focus on sustainability, helping connect the ambitions of waterfront projects with their long-term performance and attractiveness.
Explore the M3 Monaco and Starship partnership or contact M3 to discuss your marina and yacht club project.