SAUDI ARABIAYacht club & destination
AMAALA Yacht Club
An architectural vision on the Red Sea.
MARINAS · YACHT CLUBS · WATERFRONT DESTINATIONS
Connecting
land and sea.
From vision to lasting value.
Consulting. Assessment. Events.
We help you shape, develop and operate
remarkable waterfront destinations.
BASED IN MONACO. THINKING GLOBALLY.
M3 IN MOTION
Discover
M3 Monaco.
From feasibility and investment strategy to operations, sustainability and industry connections. Explore the expertise behind our international marina, yacht club and waterfront projects.
Watch on YouTubeWHO WE HELP
Your ambition.
Our starting point.
Every waterfront has its own challenges.
Start with yours.
DEVELOPERS · A TAILORED APPROACHFROM WATERFRONT VISION TO OPERATING DESTINATION
Plan the destination. Design for the way it will work.
Bring marine infrastructure, hospitality and public spaces into one coherent project, with commercial and operational requirements considered from the start.
- Feasibility & commercial model
- Operational design review
- Operator selection
MARINAS · A TAILORED APPROACHMAKE THE ASSET WORK BETTER, EVERY DAY
Connect operational quality with commercial performance.
Review how your marina operates, identify practical improvements and prepare its next phase of development.
- Assessment & improvement roadmap
- Operating model & procedures
- Commercial activation plan
YACHT CLUBS · A TAILORED APPROACHA DISTINCTIVE CLUB. A CONSISTENT EXPERIENCE.
Bring your club’s identity to life through its services.
Connect member experience, sailing schools, nautical centres and day-to-day management with your club’s identity and destination.
- Service & operating blueprint
- S3 assessment & roadmap
- La Belle Classe Destinations support
INSTITUTIONS · A TAILORED APPROACHTURN COASTAL AMBITION INTO A PRACTICAL PROJECT
Develop waterfront destinations with a long-term perspective.
Align national or regional yachting strategy with tourism, coastal infrastructure, environmental priorities and local waterfront development.
- National Yachting Strategy
- Regulatory & ESG requirements
- Operating model & handover criteria
INVESTORS · A TAILORED APPROACHEXAMINE THE ASSUMPTIONS BEHIND THE ASSET
Make marina decisions with operational and commercial evidence.
Assess marina opportunities and connect investment objectives with market evidence, project funding requirements and suitable financial partners.
- Investment & fundraising
- Operator model & selection review
- ESG, safety & compliance evidence
EVENTS BY M3 MONACOMEET THE PEOPLE BEHIND THE NEXT IDEAS
We build destinations.
And bring their
communities together.
Events are part of what we do. M3 brings the marina and yachting ecosystem together to share expertise, discover innovations and start new collaborations.
Explore our eventsOUR EXPERTISE
One project.
Follows every stage.
From the first feasibility study to everyday
operations, connect today’s decisions
with tomorrow’s destination.
01 / 06
Establish the project’s foundations.
Forecast what makes the opportunity and define a concept that connects market demand, site requirements and future operations.
- Demand assessment, berth mix and pricing logic
- Revenue model and CAPEX/OPEX assumptions review
- Initial regulatory and commercial development requirements
02 / 06
Design around future operations.
Bring operational expertise into the design process, alongside environmental, safety and service requirements.
- Operational design reviews
- Regulatory and ESG requirements translated into project inputs
- Infrastructure, service and technology requirements
03 / 06
Prepare the transition from works to use.
Support implementation with operational requirements and clear criteria for commissioning and handover.
- Project management support
- Commissioning and handover acceptance criteria
- Operational readiness requirements and supporting evidence
04 / 06
Bring the team, services and destination together.
Prepare the organisation and commercial activity needed to welcome the first users and establish the destination.
- Staffing, recruitment and training plans
- Operating procedures and service blueprint
- Launch marketing, activation and event planning
05 / 06
Support consistent everyday performance.
Connect operational management, service quality and commercial development throughout the life of the asset.
- Operational management support
- Commercial and service optimisation
- Destination marketing and event activation
06 / 06
Plan the asset’s next chapter.
Assess current performance and turn the findings into a practical programme for improvement, innovation or expansion.
- Periodic assessment and improvement priorities
- Infrastructure development planning
- S3 assessment and recognition pathway support
SCOPES OF WORK
Your specific needs.
Translate to focused expertise.
Marina feasibility studies & business planning
Assess demand, define the right berth mix and connect the marina concept to a clear operating and revenue model.
Explore this scopeYacht club development & consulting
Develop yacht clubs, sailing schools and nautical centres through a coherent concept, service offer and operating model.
Explore this scopeInvestment & fundraising
Define the investment case, prepare funding materials and identify potential investors and financial partners for marinas, yacht clubs and waterfront developments.
Explore this scopeNational Yachting Strategy
Align market demand, coastal infrastructure, public policy and investment through a national or regional yachting strategy and implementation roadmap.
Explore this scopeSELECTED PROJECTS
Places that demonstrate our point of view.
SAUDI ARABIAQATARYacht club & hospitality
Corinthia Yacht Club
A distinctive waterfront address in Doha.
SAUDI ARABIAYacht club & marina
Jeddah Yacht Club
A new perspective on the yachting destination.
A FRAMEWORK FOR PROGRESS
Make sustainability
part of the way you operate.
The M3 Smart & Sustainable Standard brings environmental, operational and business practices into one structured assessment framework.
OUR ECOSYSTEM
Better connected.
Further together.
Ideas, expertise and opportunities
meet in the M3 community.
THE PROFESSIONAL PLATFORM
Smart Marina
Connect
Your connection to the marina community.
Meet peers, explore opportunities and keep the conversation going.
Explore our partners.
Connect with our network.
Maritime, technical, commercial and event expertise, connected around your priorities.
Our partners & networkNEWS & INSIGHTS
The latest from
our community.
Industry perspectives, partnerships and updates from M3 Monaco and Smart Marina Connect.
All news & insights
M3 NEWS
M3 Monaco and Starship Sign Partnership for a Marina and Yacht Club Project in Hong Kong
M3 Monaco and Starship have signed a partnership agreement to support an ambitious marina and yacht club project in Hong Kong. Working alongside Edwin Ho and his team,…
Read the article
SMART MARINA CONNECT
Egypt’s Yachting Ambitions at the Monaco Smart Marina Rendezvous
Held at the Yacht Club de Monaco on 20 September 2026, the Egypt roundtable at the Monaco Smart & Sustainable Marina Rendezvous was moderated by Neity Maddock. Under…
Read the article
M3 NEWS
M3 Monaco and Raunautica Announce Strategic Collaboration
M3 Monaco and Raunautica, part of RNY Group, announce a strategic collaboration supporting marina development and the evolution of the sector.
Read the articleLET’S BUILD WHAT COMES NEXT
Your next chapter starts with a conversation.
Tell us about your site, your ambitions and the decisions ahead.