Diagnostic & positioning
A shared baseline of demand, navigation flows, infrastructure, services and constraints, supported by relevant destination benchmarks.
A COHERENT DIRECTION FOR THE YACHTING SECTOR
National Yachting Strategy
Align market demand, coastal infrastructure, public policy and investment through a national or regional yachting strategy and implementation roadmap.
THE DECISION BEHIND THE SCOPE
Start with the right questions.
Individual marina projects need a wider framework connecting tourism, transport, the environment, skills and investment. We help public decision-makers assess the sector, define a coherent coastal network and turn strategic priorities into coordinated programmes.
Discuss this scopeWHAT THE WORK COVERS
The scope at a glance.
Strategy & coastal network
Target markets, the roles of marinas, ports of call, anchorages and refit facilities, with policy options and an environmental and skills roadmap.
Investment & delivery roadmap
Prioritised projects, indicative economics, governance and KPIs, followed by briefs and evaluation criteria for future studies and procurement.
METHOD & DELIVERABLES
How the work
takes shape.
Build a shared national or regional evidence base, define the role of yachting within the blue economy and organise implementation across public authorities and private participants. The work combines analysis, stakeholder consultation and a phased delivery framework.
Explore the workstreams and typical outputs below. The deliverables and review milestones are agreed around your priorities, available information and project stage.
Sector diagnostic & destination positioning
Review demand by vessel and activity segment, navigation patterns, seasonality and the existing offer. Combine available port records and aggregated AIS data with site reviews and stakeholder interviews. Examine infrastructure, access, planning, administrative and environmental constraints, then benchmark relevant destinations to establish realistic positioning options.
Typical outputs
- Sector diagnostic, data coverage and gap register
- Coastal infrastructure and services inventory
- Destination benchmark and positioning scenarios
Coastal network & investment priorities
Define complementary roles for marinas, ports of call, managed anchorages and refit facilities. Connect their development with transport access, waterfront uses and environmental sensitivities. Compare priority projects through demand scenarios, indicative capital and operating requirements and economic impact assumptions, distinguishing direct effects from wider modelled benefits.
Typical outputs
- Coastal network and masterplan framework
- Prioritised project briefs and indicative business cases
- Phased investment and impact scenarios with assumptions
Public policy, environment & blue economy
Identify administrative, customs and fiscal issues for review with competent authorities and qualified advisers. Develop options for clearer procedures and coordinated governance. Link environmental protection and climate resilience with skills, local suppliers, innovation and destination positioning, defining responsibilities and indicators suited to the territory.
Typical outputs
- Policy options and governance framework
- Environmental and climate action roadmap
- Skills, local enterprise and destination development plan
Implementation & procurement preparation
Translate the strategy into an agreed programme of actions, owners, dependencies and KPIs. Review funding pathways and concession or public-private partnership options. Prepare the structure of future consultations, terms of reference, evaluation criteria and performance requirements so the public sponsor can commission the next studies and services through the applicable processes.
Typical outputs
- Implementation roadmap, responsibilities and KPI framework
- Funding and delivery options for priority projects
- Consultation briefs, procurement lots and evaluation matrices
WHO THIS SUPPORTS
Built around your role.
Before we begin.
Can the approach apply to a region or coastal city?
Yes. The geographic scope, planning horizon and depth of analysis are agreed with the public sponsor. The approach can connect national policy with regional programmes and local waterfront priorities.
What information is needed?
Port and tourism records, infrastructure and planning documents, environmental information and stakeholder access provide the baseline. Licensed, aggregated AIS data can inform vessel flows where available; coverage and assumptions are documented before drawing conclusions.
Does the strategy include statutory studies or legal drafting?
M3 provides strategic options and briefs for subsequent appointments. Detailed engineering, full environmental impact studies and final legislative or legal documents require the relevant specialists and competent authorities. Investment and impact scenarios are conditional on their stated assumptions.
CONNECTED EXPERTISE
The next pieces of the project.
Waterfront destination development strategy
Connect marinas, retail, wellness, longevity and beach clubs through waterfront destination planning, commercial strategy and operating models.
Explore this scopeMarina feasibility studies & business planning
Assess demand, define the right berth mix and connect the marina concept to a clear operating and revenue model.
Explore this scopeMarina operator strategy & selection
Define how the marina should be operated and create a structured basis for selecting the organisation responsible for delivery.
Explore this scopeLET’S BUILD WHAT COMES NEXT
Let’s define the right scope.
Start with your priorities, the evidence available and the decisions ahead.